Why digital marketing?

Every marketing strategy also includes a digital plan of action within it. Without factoring it in, no marketing goal can be executed now. When you include it, you get a wholesome marketing objective that includes reaching out to new prospective customers, retaining existing ones, and, thus, improving the bottom and top lines. Whether they are global giants, medium or small, most companies worldwide have been disrupted by digital marketing.

There, however, is a wide range of digital marketing routes businesses implement to achieve their goals of reaching out to prospective clients. To attain this, organizations need to think ingeniously to touch base with their prospective and existing customers by sending a persuasive message that would help them determine a strategy for fulfilling the latter’s requirements.

List of Different facets of digital marketing

Digital marketing involves online advertising, email marketing, search engine optimization (SEO), social media marketing (SMM), content marketing, paid search marketing, mobile marketing, online reputation management, and video marketing, among others.

1. Search engine optimization (SEO)

The goal of SEO is to enhance organic traffic to your business site. SEO makes use of practices technically and creatively to advance your rankings and increase awareness of your business on the internet on various popular search engines like Google, Yahoo, and Bing. Digital marketing experts use keywords, content, backlinks, and crosslinks so that a business’s site ranks high on search engines.

2. Online advertising

In online advertising, digital marketer bids and buys significant ad spaces on third-party sites like display ads on appropriate websites, forums, and blogs. They can be displayed through images, videos, banners, pop-ups, etc. Online advertising allows businesses to retarget. You need a code for retargeting inserted as a secret browser cookie to allow businesses to follow new visitors to their websites.

When visitors who have been to your business website browse other sites, you will be able to showcase ads for your products/services. It is a way of meaningfully pitching services/products to people who have displayed interest in the services/ products that a business offers. 

3. Email marketing

Email marketing entails communicating with a set of existing customers or prospects through promotional messages. It is a very efficient way of reaching out to customers with personalized messages targeting their requirements.

4. Online reputation management

Using online reputation management (ORM), marketers concentrate on amassing favorable online reviews and promoting them. Reviews complimenting the services/goods of a company will make other customers visit your website. Websites that publish these reviews offer local advertising that your business can use by advertising on profiles of your competitors.

5. Social media marketing (SMM)

SMM is another important constituent component of digital marketing. Digital marketers use popular social media channels like Facebook, YouTube, LinkedIn, Twitter, and Instagram, among others. They avail paid avenues to connect with prospective customers by using organic activities together with advertorials or sponsored advertising campaigns on these channels to reach a wider audience.

6. Content marketing

Content marketing involves publishing online content of high quality about a business to inform their target audience about the frequent issues they could likely face, besides Whitepapers, blogs, case studies, and more. This is used to gain more customers both organically and through paid initiatives.

7. Paid search marketing

Through paid search marketing, organizations can improve their online visibility when they let firms bid for prominent keywords and buy ad space in the results section of popular search engines. Only users searching intensely for the sponsored keywords will get to see them.

8. Mobile marketing

Mobile marketing promotes products/ services specifically through all types of mobile devices. The ads can be disseminated via text messages or be advertised for searching keywords.

9. Video marketing

Using video marketing, businesses can reach out to customers in a manner that is more visually engaging and collaborative. It allows them to broadcast service or product launches, notable events, and important announcements.

Using these vital components of digital marketing, businesses can now reach out to prospective customers in any part of the world, which was impossible.

9. Programmatic advertising

Programmatic advertising is a type of digital marketing that uses automated software to place website ads. This technology allows advertisers to target users based on their browsing history, interests, User IDs (UUIDs), and demographic data. Programs also enable marketers to place bids for impressions to achieve higher placement in adverts or increase click-through rates (CTRs).


The four elements around which digital marketing revolvers are –

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Content Marketing

Listed below are the top 12 components of digital marketing –

  • Search Engine Optimization (Seo)
  • SEO
  • Social media marketing
  • Content marketing
  • Affiliate marketing
  • Email marketing
  • Influencer marketing
  • Advertising
  • Analytics
  • Mobile marketing
  • Pay-per-click
  • Conversion rate optimization

Digital media can be classified into three categories: Earned Media, Owned Media, and Paid Media.

  • Earned Media – Earned Media refers to any form of media (print, digital, social) that is created or disseminated by the company itself without financial compensation being received from the recipient. This could include content creation, SEO writing, social media marketing, and event planning.
  • Owned Media – Owned Media refers to anything that has been purchased or commissioned by a company, and this includes advertising space in publications or online platforms as well as commercials airing on television networks.
  • Paid Media – Paid Media also falls into this category and refers to any form of payment made for ad space or other promotional activities.

Good user experience includes creating a seamless, intuitive, and enjoyable website experience for visitors. This improves engagement, conversions, and customer satisfaction and contributes to the overall success of digital marketing.

Influencer marketing uses popular social media influencers to promote products or services. This involves tapping the engaged audience of the influencer and gaining credibility through their endorsements.

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